Griffin Menswear is Worthing Christmas window winner

Griffin Menswear is Worthing Christmas window winner

 

The Griffin menswear store in Warwick Street has won Worthing’s visual merchandising competition.

Mayor Bob Smytherman took to the streets along with fellow judges Sharon Clarke Worthing Town Centre Manager, Janice Fraser, Tourism Officer for Adur & Worthing councils, and Tony Bradford of Sussex Learning Solutions, to judge the best of nearly 30 businesses who entered the competition.

Businesses were invited to take part in a ‘Visual Merchandising’ training course and then encouraged to put their new found skills into practice in the competition. They were given the theme ‘Christmas’ and judged and scored on three criteria: visual impact, creativity, and interpretation of the theme.

A further five of the participating businesses were awarded Highly Commended: Kim’s Bookshop Worthing, How Bazaar, Men’s Gift Shop, Greenfingers and the Sandwitch Bar.

Sharon Clarke, from Worthing’s Town Centre Initiative said: “The footfall in Worthing is at its highest in December as everyone enjoys the build up to Christmas; to have window displays that celebrate the season are a real attraction for a store but when the quality is so high on so many shops they help to bring shoppers into the Town Centre.  With the Worthing vacancy unit now at its lowest in three years and consumer confidence high this competition has helped to give people another reason to shop in Worthing.”

Luke Darcy, owner of The Griffin, said: “We particularly look forward to designing our Christmas windows and this year we were delighted at the positive response we have had from the public. Winning the Worthing Christmas Window Competition has been a great bonus. We will continue creating imaginative windows in our stores and hope that they contribute to the town centre initiative to improve trading conditions within Worthing.”

This competition is any initiative run as part of the Seaconomics project providing local tourism businesses with free support and training, such as Social Media, Website Design, Accountancy and Languages. This programme of support will continue in the New Year with workshops on developing the Cycling and Walking offer to visitors to the area.

If you would like to find out about the training on offer contact:

Pictured left to right: Rachel Matthews, Aga Smith, Mayor Bob Smytherman, Luke Darcy (winner), Ross Holmes, Wendy Bilek and Tania Dumbleton.