Matt Woodcock and Rob Hunnisett from Romali Mens Hair Design in Chandos Road, Worthing teamed up earlier this month with professional hair care brand, Fudge at the London Collections: Men AW14 season.
The cult hair brand Fudge collaborated with the British Fashion Council for a third season as the Official Hair Partner for London Collections: Men, and the showcase took place from January 6th to 8th. This exciting occasion was the fourth season of the UK’s dedicated men’s fashion event.
Throughout the three day event Fudge also sponsored and styled nine fashion shows and presentations including; Fashion East MAN, James Long, Kit Neale, Christopher Shannon, Katie Eary, SIBLING, A. Sauvage, Kent & Curwin and KTZ.
Matt and Rob were invited to assist backstage at the Fashion East MAN catwalk show; which was inspired by the character; ‘Sonic The Hedgehog’ with a sophisticated, sleek twist.
As the official hair partner, Fudge also hosted ‘The Fudge Fix’, a dedicated pop-up salon at The Hospital Club and Victoria House for attendees to pop by in-between shows for a complimentary blow dry, style or a quick cut in.
Fudge Creative Director John Vial said: “We really appreciated Matt and Rob’s help and enthusiasm on the Fashion East MAN show. Their creativity and expertise helped to create an amazing show and atmosphere backstage.”
Matt commented: “We really enjoyed working with the Fudge team, it was inspirational and fun. There was such a great atmosphere and creative buzz. Seeing our work on the catwalk was very rewarding, roll on next season.”
Pictured: Matt Woodcock & Rob Hunisett in action